No matter what industry your business is in, you need to make your website mobile compatible.

It’s safe to say that almost all consumers have a mobile phone. They use it to search the internet, go on social media, find where a business is located and so on.

Consumers look for interests at the moment. They don’t wait. They don’t have to. To reach and keep those users, you need to have a mobile-friendly website.

With the number of businesses modernising their websites, you’d think mobile friendliness is included. Some businesses have modern looking websites but aren't compatible with mobile devices. They don't look good on small screens and are hard to navigate on smartphones.

Even if your website is mainly informative, it needs to be mobile friendly.

If your audience is made mostly of desktop users, it doesn’t mean you can ignore mobile users. Potential new customers can access your site but can’t view it properly. So they exit the site and find a competitor whose site accommodates them. Optimising your website for mobile will bring you more visitors, more customers. Mobile friendly websites have a boost of 13% in unique monthly visits and almost 25% more page views.

It doesn’t scare away your existing customers. In fact, it can improve their experience. They don’t have to wait until they’re in front of a computer to interact with your business.

More and more consumers are converting to mobile. This isn’t restricted to younger consumers either. Older generations are avid mobile users as well.

See how you can create your own ecommerce store with Odoo eCommerce

Being mobile friendly also helps your ranking in searches. Google is constantly changing its algorithm. One of those changes is that mobile-friendly sites rank higher. It’s no longer a matter of attracting mobile users - your position in online searches depends on it.

For ecommerce, more than half of traffic comes from smartphones and tablets.

With mobile search increasing every day, you’ll only be seen if a user happens to be in front of a computer. But if your site is adapted for mobile consumers, that won't be a problem. It'll be easier to get new visitors and customers.

But, optimising a website for mobile use is not enough. A user’s impression of the quality of the site influences their perception of product quality and their intent to buy.

Shopping intentions are affected by visual appeal, download delay, security, and navigability. All these also influence consumers perception on the quality of your products.

For users to buy from you, you need to invest in your site’s quality. The most important factor is the ease of use (intuitive operations and easy to understand). Following this, is usefulness - communication and response time. Next, the visual and emotional appeals. These three aspects help customers buy from you. And they’re fundamental to impulsive buying.

Is your business B2B? Then your customers will spend more if they buy online. Learn all about it here.

Don’t forget that consumers today are more independent. They have the power to follow their own interests.

You need to be able to provide a pleasant experience for them. It all starts with your site. Don’t make anyone feel excluded or have a bad impression of your business.

Consumers rely on other consumers opinions to make the decision to buy. Your views as a seller are not as relevant. So a bad review or feedback can have a major impact on your business.

If customers are unhappy with their experience, they’ll tell others online. Other consumers will know that you’re not offering what they need and how they want it.

You don’t have to create another website for mobile users. Most ecommerce platforms offer websites completely optimised for mobile. And web designers today are aware they need to create sites that support mobile.

As for Odoo, it’s optimised for mobile. The website builder allows you to view how your site looks on a desktop and a mobile phone.

Build your site for both desktop and mobile users. Let them find your business online. Explore your website without constraints and buy seamlessly on their phones.